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2013
03-19

On Online Movement and Offline Activity

During the Spring Festival of 2013, as the traditional activities of visiting relatives, we always asked our relatives that the password of the wireless router after said “happy new year”. This is just a phenomenon that the Internet influences our social life. Actually, we could not live without Internet now. Networks like Google+and Facebook arm us with new tools to become even more effective online movement inspiring us to spend increasingly time, energy and fund on there. It has caused huge effects both better and worse on our offline activity. And I hold a position that the offline activity still play the major role of our life and the essence of our life would not change, but our lifestyle have been changed by online movement.

The Internet caused huge social effort in many place. Ma Yun, who was once the CEO of Alibaba, said that the online detail will surpass the outline in the nearly future. In fact, many mothers buy daily goods online but not in the store outline now in Beijing. In my opinion the business of retail outline would not extinct, but just shift the style of trade. The trade is always trade, only searching goods online is more convenience than outline, so we change the method. However, Internet is not always useful. Many people still need outline detail, because on the one hand they want to see the goods directly and the solder face to face, on the other hand Internet still confront security problems which are not easy to solve. This is just one side about online movement and offline activity.

There is no doubt that the online campaign would continue and interact with outline activity. I am optimistic that by using internet in more humane ways, in ways that are better for society.


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